Friday, November 05, 2004

Winning Women

Winning Women: An Analysis of IWF’s Swing State Survey and Polling Data from 2004

"Data on women’s attitudes collected during the course of the campaign provides important insight into the issues and messages that resonate with women. The Independent Women’s Forum sponsored a comprehensive psycho-linguistic communications analysis that included focus groups and a telephone survey (n=729) of likely women voters in seven key battleground states at the campaign’s beginning. The survey was designed not only to develop a better understanding of women’s attitudes toward particular candidates and issues, but also to examine how women respond to these issues and what messages resonate with women."
URL: http://www.iwf.org/articles/article_detail.asp?ArticleID=693

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